PouchMark Automation
Web and mobile redesign for industrial automation.
Role
Led the redesign
Platform
Responsive web, mobile first
Scope
Research, IA, design system, UI
Research
Sales, packaging engineers, procurement
Specs first
I talked with sales teams, packaging engineers and procurement managers. Technical buyers need to validate specs fast before they’ll invest time going deeper, so speed, capacity and footprint lead every product page.
Every path ends at contact
Visitors choose an industry or jump to products, explore use cases and machine details, then convert through one contact funnel for demos and quotes.
Showing what words can’t
Direct-to-pack printing is nearly impossible to explain in words, so I created AI-generated animations of the process: the pouch feeds in, variable data prints on the surface, and it exits ready to ship.
Built for the phone in their pocket
Most PouchMark traffic is mobile, so spec grids collapse to single-column cards, each section is its own scroll stop, and a path to contact sits at every natural pause.
