Built for the Dealership Floor
A Front Door for Goodyear Dealers
Goodyear dealers had merch spread across a storefront, a separate registration flow, a monthly pop-up shop, and custom requests needing brand approval, with no single place to start. I designed and built the Summit x Goodyear dealer portal in HubSpot to be that place: one click to the store, a four-step path to register, and one form for custom projects.
Visitors are either returning dealers ready to order or new dealers who need an account. Visit Dealer Site and Register sit side by side in the hero, so each finds their path right away.
Sections follow how often dealers need them, from store access down to custom projects, and every one ends in a single next step.
Navy, gold, and the Wingfoot keep the page on brand. I merged several drifting golds into one #F1B300, paired Poppins headlines with Source Sans Pro body copy, and gave every call to action the same pill button.
At the Goodyear sales team's request, pop-up shops got their own section. One product drops each month, so the section leads with the month, shows the storefront on a tablet, and ends in one button: Shop This Month's Drop.
Alternating image and copy rows, framed by diagonal bars, give each product line room. Cooper gets its own row, so dealers carrying both brands shop from one page.
Many dealers want merch but don't know how to use it. This section groups eight proven ideas into two categories, with expandable cards that reveal a photo and a one-line tip.
Every custom project needs Goodyear brand approval. Instead of burying that in fine print, the page flags it upfront and makes clear Summit handles approval after the dealer submits.
The Summit team appears beside the custom project and special request sections, so dealers know who picks up their request. A Contact the Team link covers dealers who would rather email.
Built to Hold Up in HubSpot
Shared HubSpot theme styles kept reverting on publish. Scoped overrides, inline styles, and an unused child theme slot keep the layout stable as the drop and offerings change.
