rEvolve, an Asheville small-business staple, contacted me for a branding refresh to elevate their local presence. Known for thrifted clothing, furniture, art, and eclectic collectibles, they embody West Asheville’s creative and sustainable spirit. I expanded their 1970s floral aesthetic with bold, psychedelic illustration inspired by Appalachian whimsy. The refreshed brand rolled out across locally screen-printed tees, tote bags, underwear, and stickers, creating an authentic identity that resonates with their community.